Drive more leads. Advertise your business on Google

Google Ads Lead Generation focuses on using paid advertising to attract potential customers (or “leads”) to your business. By targeting specific keywords, audiences, and locations, you can show ads to people who are actively searching for products or services like yours—and encourage them to take action, such as filling out a form or calling your business.

• Targeted Reach: With Google Ads, you can display ads to people actively searching for specific solutions related to your business.

• Flexible Budgeting: You control how much you spend on clicks or conversions, ensuring you invest only in campaigns that bring results.

• Customizable Ads: Tailored ad copy and landing pages help you attract visitors with the highest intent to convert.

• Measurable Results: Real-time analytics show which ads and keywords drive the best leads, allowing you to optimize for better performance over time

Use conversion tracking in Google Ads and tools like Google Analytics to measure key performance indicators (KPIs), including:

• Form Submissions: The number of people filling out contact forms or requesting quotes.

• Phone Calls: Track calls from ads or from your website when visitors arrive via Google Ads.

• Cost Per Lead (CPL): How much you spend on each new lead.

• Conversion Rate: The percentage of clicks that lead to an action (form fill, call, signup, etc.).

Tracking these metrics helps you continuously refine your approach and maximize return on investment (ROI).

Costs vary based on factors such as your industry, keyword competitiveness, and location. You can set a daily or monthly budget limit to control spending. A common starting strategy is:

1. Determine your target Cost Per Lead (CPL).

2. Set your daily budgets and bids to align with your CPL goals.

3. Adjust over time based on data and campaign performance.

Several bidding strategies can be effective, depending on your goals and data:

• Target CPA (Cost Per Acquisition): Set a target cost you’re willing to pay for each lead.

• Maximize Conversions: Google automatically adjusts your bids to get the highest volume of conversions within your budget.

• Target ROAS (Return on Ad Spend): Useful if you have a clear idea of how much a lead is worth to your business.

Begin with Target CPA or Maximize Conversions if you’re new to automated bidding, then refine as you gather conversion data.

• Search Campaigns: Best for reaching high-intent prospects actively searching for your offerings.

• Display Campaigns: Great for brand awareness and remarketing, staying top-of-mind for potential customers who previously visited your site or match specific audience criteria.

Many advertisers use a combination of both. Start with Search for immediate, high-intent leads, then add Display campaigns to expand reach and nurture prospects over time.

Landing pages are crucial. They should:

1. Match ad messaging: Maintain continuity between the ad copy and the landing page content.

2. Be user-friendly: Clear layout, short forms, and prominent calls-to-action (CTAs).

3. Highlight value and benefits: Demonstrate what the user gains by providing their information.

A well-optimized landing page can dramatically increase conversions and lower your cost per lead.

You can start driving traffic as soon as your campaign is live and approved. However, seeing consistent lead patterns and reliable performance data may take a few weeks. During this period, you’ll gather insights on which keywords, ads, and landing pages perform best, then make adjustments to improve results.

If you’re not seeing sufficient leads:

• Review targeting: Ensure your keywords, location targeting, and audience settings are relevant and not too narrow.

• Adjust bids or budget: Increase bids if you’re losing out on impressions or clicks.

• Improve ad copy: Highlight unique selling propositions (USPs) or special offers.

• Optimize landing pages: A/B test forms, headlines, and CTAs to find what resonates with users.

Continual optimization is key to boosting conversion rates and capturing more leads.

• Refine your targeting: Exclude irrelevant geographic locations or audiences.

• Use negative keywords: Filter out searches that typically result in poor-quality leads.

• Enable call tracking with call quality features: Some tools can measure call duration or block spam.

• Add conversion qualifiers: Incorporate form fields or questions that help weed out non-serious inquiries.

While campaigns should be monitored daily (or at least a few times per week), a deeper optimization cycle—reviewing keywords, ad performance, and landing pages—usually happens weekly or bi-weekly. This ensures you have enough data to make informed decisions without reacting to short-term fluctuations.

Absolutely. Even with smaller budgets, focused targeting and well-structured campaigns can yield a high return on ad spend. By choosing the right keywords, tailoring ad copy, and making sure your landing pages are optimized, you can effectively compete—even in crowded markets.

It depends on your resources and expertise. Managing Google Ads involves keyword research, bid optimization, ad creation, and analytical reviews. A professional or agency can bring in-depth experience and save you time, ultimately improving performance. However, if you’re willing to learn and invest time, you can manage smaller-scale campaigns yourself.