The Process
Here’s the process outline for your Branding Kit and Logo Design Package
01
Initial Consultation
Business Goals
Understanding your company’s mission, vision, and long-term objectives.
Brand Vision
Identifying the tone, style, and image you want your brand to communicate.
Audience Research
Discussing your target audience’s demographics, preferences, and expectations.
02
Research & Concept Development
Industry Study
Analyzing industry trends and best practices for logo designs in your sector.
Competitor Review
Assessing competitor logos to identify strengths and potential opportunities for differentiation.
Initial Sketches
Brainstorming and sketching various logo ideas based on the findings.
03
Development
Multiple Concepts
Presenting several logo concepts in different styles, from minimalistic to bold designs.
Revisions
Collaborating closely with you to refine the chosen concept based on feedback and preferences.
Color Exploration
Experimenting with various color palettes to find the best representation of your brand identity.
04
Content
Logo Usage Rules
Defining the proper and improper use of your logo (placement, background colors, size requirements, etc.).
Typography & Color Palette
Establishing your brand’s fonts and color codes (HEX, RGB, CMYK) for consistency across all platforms.
Brand Tone & Visual Style
Detailing the tone of voice and visual style (e.g., modern, classic, playful) for your brand’s communication.
Logo
Iconic Identity
Color Palette
Perfect Palette
Typography
Type That Speaks
Mockups
Vision Realized
Patterns
Visual Rhythm
Web Sections
Digital Harmony
05
Deliverables Preparation
Logo File Tree
Structuring files in an easy-to-navigate folder system, with all versions (full color, monochrome, vertical, horizontal) in formats like SVG and PNG.
Logo Usage PDF
Providing a visual guide with mockups on how your logo should appear on merchandise, social media, and printed materials.
File Accessibility
Ensuring files are optimized for various platforms (web, print, high-res, low-res) and easily accessible.
06
Final Delivery
Final Presentation
Presenting the full package to you for approval, including all deliverables in neatly organized folders.
Ongoing Support
Offering post-launch support to ensure smooth implementation, answer questions, and provide adjustments if needed.
File Backup
Delivering a backup of all assets in cloud storage or physical media to ensure long-term accessibility.
Professional Logo Design for Every Business
Your logo is the face of your business. We craft custom designs tailored to your brand’s identity, ensuring your first impression is a lasting one.
Logo Variations
With all the different platforms and mediums a logo can be used for, one style just won’t cut it. The number of variations will depend on the complexity and components of the design. For example, some logos may have a tagline to work with. On the flip side, some logos may have an icon that can exist both with and without accompanying text. With multiple styles to choose from, providing a brand guidelines document can be helpful to your client in guiding them on when and how to use each one.
Vertical Logo
Horizontal Logo
Logomark
Wordmark
Color Variations
Your client’s logo will not always be in full color on a white background so it’s important to provide a variety of options for different scenarios. If their logo is going on a dark background, they will need an inverse or white option. If they can only print one colour, they may need a solid black version. Depending on the nature of the logo itself, you may have more or fewer versions than what you see below.
Full-Color
Inverse
Black
White
Logo Package Folder Structure
Before we start creating files, let’s set up the folder structure. Below is a breakdown of folders inside your zip file. I’ve found this structure to be the most logical for clients to help them navigate the multiple versions of their files. The logo variations folder will include all the different arrangements of your logo. The next section divides your files into digital and print purposes. Your colour variations folder will include the colour options available. Finally, the relevant file types your client will need.
Frequently Asked Questions
What is included in the Branding Kit and Logo Design Package?
Our package includes a Brand Guide with color palettes and fonts, logo usage guidelines, concept visuals, and multiple logo formats (SVG, PNG in full color and monochrome). You’ll also receive a Logo File Tree for easy organization of your files.
How long does the process take?
The timeline typically ranges from 2-4 weeks, depending on the complexity of the project and the number of revisions required. We work efficiently while ensuring the highest quality in every stage.
Can I request revisions to the logo design?
Yes, we offer multiple revisions to ensure the final logo reflects your brand vision. We collaborate closely with you to perfect the design.
Will I receive the logo in formats suitable for both print and digital use?
Absolutely! We provide logos in vector format (SVG) for high-quality print, along with PNG files in full color and monochrome, which are perfect for digital use.
What is a Logo File Tree, and how will it help me?
The Logo File Tree is a structured guide that helps you easily navigate and understand the different file types and formats included in your package, ensuring you can find and use the correct logo for any application.
Can I add more elements to the Branding Kit?
Yes, we can customize the package based on your needs. If you require additional design elements, such as business cards or social media templates, we’re happy to discuss those options with you.