The Local Services unit is shown at the top of Google Search results when people search for the services you offer in your area. Potential customers can click or tap on your ad to either call you or send you a message request (US only). When they do, you'll get an email and notification from the Local Services ads app. From this point on, the lead is yours to turn into a customer.

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To ensure you continue to receive messages, respond to as many of them as you can (even if you decline to provide the requested service). If you regularly fail to answer calls or respond to messages, your ad ranking may be affected.

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Benefits of Local Services ads

• Get seen at the top of Google.

• Connect with potential customers who are searching for services you provide and are most likely to book.

• Make use of simple tools to help you get started and create a personalized profile.

• Use the mobile app to communicate with customers at any time.

• Build trust with the Google Guarantee or Google Screened

• Pay only for leads related to your business and the services you offer.

• Customers choose you: You only hear from customers who have specifically selected your profile out of all the rest.

• If you’re Google Guaranteed, you may also be listed as a local provider on the Assistant. You won’t pay for this service.