Search Engine Marketing (SEM)

Digital Marketing / Advertising

Search Engine Marketing (SEM) is heavily used by businesses looking to:

Generate and increase leads through direct calls
Generate and increase leads through direct messaging
Increase leads through web submissions
Increase visibility of a product or service
Increase website organic SEO ranking
Increase website traffic
Increase awareness of brand and/or company

Which platforms do we support for SEM?

Google AdWords
Facebook Post Boosting
LinkedIn Post Boosting
Snapchat Video Ad(s)
Instagram Video Ad(s)
YouTube Video Ad(s)

ALEX CASTELLANOS A&A GENERAL CONSTRUCTION

What to expect when getting started?

CONSULTATION & AD CREATION

This phase includes:

Discussing your goals, audience and budget
Analyze your competition
Curate your initial campaign, ad group(s) and individual ad(s)
Review the strategy

IMPLEMENTATION

This phase includes:

Create your Ad Words account
Create your campaign, ad group(s) and individual ad(s)
Assign your daily budget
Add keywords and negative keywords to your campaign
Set location parameters and bid strategy
Enable campaign

MANAGEMENT

This phase includes:

Reviewing the performance of keywords and ad(s)
Adjustments of bid strategy however often as needed
Analyzing competition and page ranking

REVIEW

This phase includes:

The review of the campaign as it pertains to your goals
Review the metrics displayed during a monthly period when needed
This is typically done monthly or quarterly